Nissan motor company ltd is one of the Japanese MNCs founded in 1933 and headquartered in Nishiku, Yokohama, Japan and has become a world leader in manufacturing cars.
Nissan has been a part of the Nissan-Renault alliance since 1999, which has been a prominent alliance between the two automobile giants. The interesting fact about Nissan-Renault alliance is both have shares invested in each other, with Renault having a higher share in Nissan that Nissan does in Renault.
The first name used for the company in the year 1911 was The Kwaishinsha. Nissan motors markets its cars under brand names Nissan, Infinity and Datsun. Nissan has lucrative vehicles such as Micra, Sunny, Evalia, Terrano in its fleet. Nissan VQ engines are among the best in the world. Nissan has forayed into the area of electric car manufacturing and it released some of its electric cars in the European market in the year 2010. In 1936, Nissan hired four women to work in showrooms and communicate the finer points of its products to the public. It was a brand new idea at the time. The tradition continues today, and the women have since become known as the “Miss Fair Lady” staff. It’s a very prestigious position in Japan and is often passed from mother to daughter. Nissan even named a car after them. The Nissan Z has always been called the Fairlady in Japan. In 2016 Nissan Murano was recognized as the "Activity Vehicle of Texas. Nissan is doing extensive research in zero gravity seats to optimize comfort on longer drives. Thus, while other cars have seats, Nissan has science. And this science means you’re in for a more satisfying drive, no matter how long the journey.