Mobile phones have become an increasingly integral part of our lives. Such huge is the market that every single day we say new brands being aggressively being launched in the market looking to take a pie in the market share. With the increasing use of apps, smartphones have become a lifeline in day to day activity. The list of top mobile brands consists of Samsung, Apple, followed by Huwaei, Lenovo Motorola, Xiaomi & LG. ZTE & TCL Alcatel are prominent brands, with Vivo and Oppo phones making a huge impact. Here is a list of top 10 global mobile phone brands in World in 2016 based on shipments data.
Vivo mobile is one of the fastest growing mobile brands in the world, which is growing at a rapid pace, after aggressively capturing the market.
Image: company website
Vivo mobile was recently founded in the year 2009 in China, and has become a prominent worldwide name in mobile phones within a short span. It is based in Dongguan in China and makes smartphones, softwares, peripheral mobile devices etc.
BBK Electronics is the parent company of Vivo mobile phones. Vivo phones became an overnight rage when they released the world’s slimmest phone, thus capturing the imagination of the world. By 2015, the company became a recognizable brand, and started gaining popularity worldwide. The company has focused on innovation and R&D and has a strong workforce of over 1500 employees. The product portfolio of the company consists of the following series:
- X series (expensive phones)
- V series (middle priced phones)
- Y series (low end smartphones)
Ever since the company has focused on global growth, it has been able to capture a market in over 100+ countries. The brand has focused on extensive advertising and marketing strategies, and has partnered with several events for sponsorships. As far as advertising is concerned, the company has pumped in huge investments in TV commercials, print ads, online ad campaigns etc, which have boosted the brand image, and has given a tough competition to its competitors.
Infact in 2016, Vivo has become the title sponsor of the T20 cricket league in India, IPL, which has ensured immense popularity and brand visibility for the mobile phone manufacturer.