Established in 2004, after a JV between TCL and Alcatel, the company has become a prominent player in the mobile phone industry across the world.
Based out of China, TCL Alcatel has been a big player in manufacturing smart phones. Such huge is the brand, that it is present in the stock market in Hong Kong, which shows its financial stability and strong brand perception among investors and consumers alike.
The mobile brand has a massive reach globally as it I present in over 170 countries worldwide. TCL Alcatel claims to be giving customized solutions to customer needs, focusing on technological innovation, and delivering the best products for customers. Alcatel has become a fully own subsidiary of the TCL Comm. The company has relied heavily on brand promotion and marketing strategies to capture the youth across the world, thus positioning its brand as a fun and youthful brand. Apart from smartphones, the company also manufactures tablets, which have excellent features similar to phones.
The prominent product range of Alcatel smartphones are:
Another important USP of the brand, is its focus towards CSR activities, which helps in saving the environment, as well as health and safety of customers. The company has regularly emphasized business ethics, correct policies for labourers, efficient supply chain management etc.
Another feature in which Alcatel has been consistently moving forward are smart-watches which can be connected to their phones and synced for a unique customer experience. Alcatel has also been rewarded by several accolades and awards for its unique design, innovation etc. The company has exceled in branding and marketing exercises through corporate tie-ups, event sponsorships, above the line advertising and much more.