Oppo mobile phones, in a very short span of time, have become one of the leading mobile phone manufacturers the world over, giving competition to existing players in the smartphone segment.
Image: company website
Oppo is an electronics and tech organization, which was found in China in the year 2001. Earlier the company only focused on making MP3 players, but in the year 2008, the company entered the smartphone market segment, thereby creating a whole new world of opportunities for itself.
The slogan of Oppo is “The Art of Technology”, which aptly describes the phenomenal growth of the brand in a very short span of time. Oppo diversified in the mobile phone segment in the year 2008, and has since then been reaching out a million customers in over 20 countries. The company ahs been able to capture a good market in Asian countries like China, India, Middle East etc. Apart from that, the company has also been able to attract consumers in USA, Europe, Australia etc.
Some of the most popular smartphone offerings from Oppo are:
- OPPO Mirror
- OPPO Neo
- OPPO Joy
- OPPO F1
- OPPO R7
Oppo phones have given good features to customers, which include a good camera, which is a good USP of the brand.
The company has used many opportunities to market itself by using TVCs, online promotion, advertising in newspapers, print media, magazines etc, which has boosted the image of the company worldwide. Oppo has been linked with several events like Cricket T20 Champions league in India. The company has also tied up with Barcelona football as its official sponsor and partner, which has given a global recognition to the brand.