LG Electronics is one of the world’s leading manufacturers of consumer electronics, mobile phones, household appliances and more.
Found in 1958, LG Electronics is not only a big company in South Korea, but one of the leader consumer electronics companies across the world. Overall, the LG group consists of over 80,000+ employees worldwide who are present at over 110 locations across the world.
LG has become one of the leading producers of mobile handsets, smartphones, smart watches, tablets and more. Some of the most popular smartphone devices made by LG, which have become popular with consumers are mentioned below:
- LG G-series
- LG G Flex
- LG K series
- LG Nexus
- LG Tribute
LG has been a pioneer in innovation and has significantly focused on research and development by systematic investments. Some of the latest features like finger-print sensors can enable the company to have mobile phones which do not require buttons. The brand has always marketed itself across various platforms. Apart from TV commercials, online branding activities and reaching out to customers through print ad campaigns, the brand has tied=up with events and given sponsorships for brand visibility. LG has been associated with popular sports events like Formula 1, football clubs across Europe, ICC cricket awards etc. These associations have enabled the company to build a strong reputation and have given them a competitive edge over other smart phone manufacturers from the world. LG’s tagline “Life’s Good” are among the world’s most easily recognizable slogans across the world.
The company has a strong environmental record, where in it has ensured that its processes have been eco-friendly and has had low carbon strategies as a part of its operational activities.