Samsung mobile phones, a subsidiary of global consumer electronics giant Samsung Electronics, is the undisputed leader in the smartphone segment across the world, accounting for nearly 30% sales in terms of volume globally.
Samsung Electronics, based out of South Korea, was formed in the year 1969, and has been a pioneer in electronics across the globe with over 300,000+ employees worldwide and global sales from around 80 countries. Samsung was one of the first to adopt smartphones in its product portfolio.
It helped them topple the ever strong Nokia, which has been a market leader for years. 2013, Samsung focused only on using Android operation systems, which helped them capture the markets rapidly. Every year, the company has been consistently selling more than 300 million units, which has enabled the company to become a global leader in the smartphone segment. Some of the most popular phones of Samsung are mentioned below:
- Samsung Galaxy S series
- Samsung Galaxy J series
- Samsung Galaxy A series
- Samsung Galaxy Note series
- Samsung Galaxy Grand series
Samsung has a strong financial position, owing to its diversity across the consumer electronics segments. The company is an aggressive marketer, and spends in excess of $14 billion on advertising. TVCs, print ads, online advertising etc have made Samsung a global brand with a top of the mind brand recall. Apart from advertising, the brand has sponsored major events like Olympics, football clubs, basketball clubs etc.
Total Shipments: 320 million units
1 15 global mobile companies were considered in the sample size.
2 The total number of mobile phone shipments were taken as per the latest yearly data available.
3 The companies are ranked according to the total number of shipments.