FMCG products have become an inevitable part of our everyday life. Products like toothpastes, soaps, detergents, shampoos, snacks, beverages etc have a reach to billions of customers across the world. The top FMCG companies include big brands like P&G, Nestle, Johnson & Johnson, followed by likes of Pepsi Co & Unilever. Other big brands like Anheuser Busch Inbev, Coca Cola Company, Mondelez and L’Oreal. Here is the list of the top 10 FMCG companies in World in 2016.
is a well-known FMCG company across the world. It produces and markets a range of make-up, perfume, hair and skin care products in 130 countries and owns 32 international brands.
The cosmetics division of L'Oreal is further sub divided into four operating divisions: professional products, consumer products, luxury products and active cosmetics. The company has a lot of brands such as L'Oreal Paris, Garnier, Lancome, Maybelline, Shu Uemura, Vichy, Matrix, Body Shop etc.
The company was formed in 1909 by a French chemist Eugene Schuller while developing a hair dyeing formula. L’Oreal has its headquarters in Clichy, France
L’Oreal is a well-known company for its R&D and innovation strategy. Till now, company has developed more than 130 molecules and has patents in lot of fields like nano-technology, dermatology, tissue re-engineering etc. Recently, L’Oreal is pushing its digital marketing strategies. It has taken this step to keep pace with the changing times. L’Oreal also organises Case study based competition known as Brand storm across the world for first year students of management colleges
L’oreal always steps forward by connecting with the new brands acquired and further marks its presence in all the sub-segments of beauty sector like hair colour, skin care, , makeup, cleansers, fragrances, permanents, hair styling etc. It has done significant acquisitions in past years,the recent being acquisition of the body Shop which increased its presence in the store ownership segment in 2006 and also acquired Chinese beauty brand Magic Holdings in 2014.