Top 10 FMCG Companies in the World 2016

Posted in Top Brand Lists, Total Reads: 7087
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9. Mondelez International

Mondelez International, Inc., is a multinational conglomerate with American origins. The company was founded in 1909 by James L. Kraft.

image: flickr.com/photos/ell-r-brown/

MONDELEZ is associated and involved  in the manufacturing and marketing of snack food and beverage products. It is headquartered in Deerfield, Illinois, USA and has operations in around 85 countries.

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It was earlier known as Kraft Foods. The name was proposed by one of the Kraft Foods employees which is combination of two words world & delicious in latin language

Some of the favourite brands of Mondelez International are: 15 global Power Brands in biscuits (Oreo; Chips Ahoyl; bel Vita; Club Social & Barni), chocolate (Milka, Toblerone, and Cadbury) and candies (Trident, Chiclets, Halls, Stride and Cadbury Dairy Milk Eclairs). Now the company holds number one position in biscuits, candy, chocolates &  beverages (powder form) categories with a market share of 19%, 9%, 18% and 10%, respectively. 

In 2014 it announced its acquisition with a dutch tea manufacturing company named Douwe Egberts to increase its brand portfolios . Cadbury, one of the most famous brands of Mondelez International was added to its portfolio in 2010 when Company (Kraft) acquired Cadbury group for 19.5 billion. Mondelēz International recently announced that it has acquired a complete 80 percent stake in Kinh Do, Vietnam's leading snacks business. Another acquisition of the company includes acquisition of Enjoy Life Foods, a renowned snacks manufacturing company from U.S and the market-leading brand for health conscious class of the society. Enjoy Life offers a lot of great-tasting products, including cookies, snack bars etc that are allergy-friendly and gluten-free.

Revenue (mn): 29636 $

Profit (mn): 7267 $

Market Cap (mn): 6711 $

Globally known brands: 50