The Coca-Cola Company is a globally No. 1 provider of aerated beverages, juices, and also ready-to drink coffees. Company was founded in 1892 by Asa Griggs Candler.
Not only is this but the company also second-largest provider of sports drinks and packaged water, and the world’s Number 3 energy drink company. So, the company is manufacturer, distributor and marketer of beverage, concentrates syrups & beverages.
The Company is headquartered in Atlanta, Georgia and marks its presence in more than 200 countries across the world including markets of North America, Europe, and developing markets of Asia which provide huge opportunity to the company.
The company is very well known for its marketing strategies such as attractive advertisements. Coca Cola company is very well known in the field of innovation specially marketing campaign such as advertisements among the people of all age. One of the best thing about their advertisements is this that they connect emotionally with people of all age and all class of the society.
The company has followed the strategy of increasing its portfolio through series of acquisitions. Coca-Cola acquired Minute Maid, Thumbs Up, Barq's etc. In 2013, Coca-Cola acquired of ZICO, a coconut water company. Going with the pace of the world, it has introduced a lot of drinks with less fat, less calories such as Coke zero, diet coke, because people are becoming more concerned about their health and are becoming weight conscious.