AB InBev is one of the world’s largest brewers which was formed in 1987, when two companies decided to merge themselves. Belgium's two largest brewers, Brouwerijen Artois and Brasserie Piedboeuf.
Globally known brands are Budweiser, Stella Artois ; international brands Beck’s, Leffe, and Hoegaarden. It operates in 24 countries worldwide across different geographic Zones: North America, Mexico, Latin America North, Latin America South, Europe and Asia Pacific.
The company has followed the strategy of developing its market in both developed as well as developing market. Innovation and quality has been the backbone & strength for the industry for growing & developing its global as well as local brands.
The company shares a quarter of market share (25%). AB InBev is a company formed through series of mergers. Three companies namely InterBrew, Ambev and Anheuser Busch merged together to form AB InBev. InterBrew was formed as a result of merge between biggest Belgian brewers & Ambev was formed as a result of merge between two biggest Brazilian brewers. Interbrew and AmBev merged to form InBev which in 2008 merged with American brewer Anheuser Busch to form AB-InBev. In October 2015, Anheuser-Busch-InBev announced a successful bid to acquire SABMiller- a multinational competitor for £69 billion ($104 billion).
The Company follows a focused brand strategy with targeted approach on few brands. It classifies its brands as global, international and local and has different strategies for each segment. In 2013 it also opened a Bud Analytics Lab and plans to use analytics extensively for its further business strategies. This company uses analytics for operations, social media and large scale data science.