Johnson & Johnson is one of the most diversified FMCG Company with its business spread in differentsegments such as personal care products, medical devices and pharmaceuticals.
Johnson & Johnson is an American company and was founded in 1886 by Robert Wood Johnson I, Edward Mead Johnson sr and James wood Johnson. Company has its headquarters in New Brunswick, New Jersey. Johnson & Johnson is listed in Fortune 500.
Most of the brands of the company are in premium segment with best in quality and dermatologically tested. Some of the major brands of the company are baby products by brand name: Johnson; major skin care products include Neutrogena, Clean & clear, Aveeno and Vendome; Major oral care brands are Listerine and Rembrandt; major brands for female hygiene are as follows: Stayfree, carefree. This organisation is very conscious about their quality as well as for the innovation of their new products, so they invest a good amount of their expenses in R&D. Johnson & Johnson is market leader in Baby care segment, moreover, all the baby products have a rigorous assurance process.
As a result of their efforts, company has won a lot of laurels, awards and recognition such as Johnson & Johnson is announced as one of the Best companies for working mothers in 2013 by working mother magazine. It has been in the list continuously for 28 years. The United States Hispanic Chamber of Commerce (USHCC) also recognized J & J as one of the nation's top Latino Employee Resource Group (ERG). Hispanic Network Magazine recognized. Moreover, Interbrand also listed Johnson & Johnson number six on their Best Global Green Brands in 2013 Report.