P&G, has topped the list and is one of the world’s largest consumer goods companies. P & G was founded in 1837. They sells their products in over 180 countries.
Now the company market their products in the following segments- beauty, health, family, fabric, baby, home, and personal care categories.
P & G has its headquarters at Ohio, USA and it is present in lot of sectors like skin-care, Hair care, health care, food etc. It owned more many brands but now has decided to focus on its major brands and is dropping many brands.
P&G has completely removed food business from its portfolio in 2012 when it sold its brand named Pringles. Its major products are, Pantene, Head & Shoulders and Olay, Tide, Ariel, Pampers, Gillette, and Duracell. The company holds 70% of the global market share in the blades and razors category and holds nearly 20% of the global oral care market share. P&G has strong portfolio of brands in the industry and major part (90%) of profits are generated by 50 leadership brands.
Its top 50 brands represents 90% of its business and this clearly explains their targeted approach to focus on them. The company is a mix of old brands like Tide and newly acquired brands like Gillette. On June 30, 1999, P & G announced that it would restrict its testing practices on animals only to its food and drug products which represents around 80% of their product portfolio. For the development of other testing methods, the company also invested more than $275 million.
Revenue (mn): 71280 $
Profit (mn): 9078 $
Market Cap (mn): 21259 $
Globally known brands: 65
To arrive at this list following methodology was used
Step 1: Top 20 companies were shortlisted based on their revenues and profits
Step 2: 4 parameters Revenues, Profits , market capitalization and no of globally known brands present in were scaled.
Step 3: Normalized values were weighted with 30% Revenue, 30% Profit ,25% Market capitalization and 15% to no of brands.