Vodafone, is one of the most globally recognized brands, which is one of the leading telecommunication companies in the world, having more than 440 million subscribers.
Vodafone is company based out of London, UK. It has more than 100,000+ employees working in the organization, and has a reach of more than 150 countries.
Vodafone is leading provider of services like mobile network, Internet services and digital television.
Vodafone has exclusive services like
1) Vodafone Mobile Connect USB Modem
2) Vodafone live!
3) Vodafone Connect to Friends
4) Vodafone Eurotraveller
5) Freedom Packs etc.
Another very important service launched by Vodafone is M-PESA, which allows users to use their mobiles to make payments, do banking transactions, make bill payments etc. This service has been efficiently been launched in countries like India, South Africa, Kenya, Tanzania etc.
Vodafone has been extremely innovative and aggressive with its marketing and branding exercises. Vodafone ad campaigns like ZooZoos have been extremely successful and have been able to connect very well with customers. The brand has been extremely successful in associating with sports events like Formula One, Australian Football League, cricket teams etc. Despite the strong competition the company has been constantly evolving its services and operations, and has become a global brand to reckon with.