Based in Irvine, California Taco bell is famous for its Tex-Mex cuisine and they serve a variety of Tex-Mex foods that include tacos, quesadillas, nachos, burritos and a variety of value items.
Taco Bell serves more than 2 billion customers each in its 6206 outlets operated in about 130 countries. It went public in 1966 and at the same time PepsiCo launched Taco Kid to compete with Taco bell.
Later, PepsiCo bought Taco Bell, and now Taco bell is a subsidiary under the Yum! Brands, a spun-off of PepsiCo. They have also tried to open up stores in Mexico as “American Food” but they failed. Today, it has become synonymous to Mexican food.Taco bell had to face many obstacles and the journey wasn’t controversy-free. It was caught in a very bad dispute with the Coalition of Immokalee Workers and after 4 years of the boycott, Taco bell agreed to all the terms and conditions of demands to improve wages and working conditions of tomato pickers in Florida.
Glen Bell opened his first Taco Bell restaurant in Downey, CA in 1962 by selling off his sister’s refrigerator. In 1964 the first franchise of Taco Bell opens up named Kermit Becky owned by Retired L.A. policemen in Torrance, CA. In 1991, it surpassed even McDonald’s in fast food industry because it of the change of production techniques and reduction in prices.