Domino's is the 2nd largest pizza franchise chain in the United States and the largest worldwide with 12,530 locations in 81 countries.
Dominos expanded very fast and despite the diverse locations they were very loyal to their traditional ways for 25 years and their menu remained unchanged. In 1989, in the history of Dominos, it was forced to react to market demand and added Deep Pan Pizza to its menu.
After 2008, Domino’s reinvented itself by taking up new products to be added to their menu such that 85% of their menu is new. As on today, Domino’s pizzas can be made in 34 million ways. Despite its ups and downs, it has managed to remain ahead of the competition by adopting a host of innovations- technological innovations like in 2007, it introduced online and mobile ordering and in 2008, an online pizza delivery tracker was incorporated, a logo and name change occurred in 2012(it’s now called Domino’s instead of Domino’s Pizza), and a steady stream of new products added to the menu from pastas to toasted sandwiches.
It was founded by Tom Monaghan and his brother, James, who purchased a small pizza store in Ypsilanti, Michigan called DomiNick's in 1960. By 1965, They expanded to two more pizzerias. James sold of his half of the business to his brother Tom Monaghan. In 1965, at a suggestion of an employee, they changed the pizzeria’s name to Dominos, which has become a global brand name.