McDonald’s is the world’s largest fast-food brand of hamburgers that is loved all around the world.
McDonald’s was started as a barbeque restaurant by Dick and Mac McDonald in California in 1940 named as Bar-B-Q Restaurant, and has since then become a global player in the fast food industry. In 1948, it was closed for alterations and re-opened as McDonald’s.
McDonald’s ambition is to create an experience to remember: reach customers wherever they are and innovate new tastes and choices, while staying true to customer favorites and motto is of modern and quick service. The menu includes hamburgers, cheeseburgers, French fries, desserts, breakfast items salads, fish, wraps, etc. McDonald’s has dominated the fast food industry since the beginning and has remained the benchmark for any other fast food company giant. McDonald’s business model is slightly different from other companies. It does not only work through franchisees and affiliates but also may collect rent from the owners as a percentage of sales adding in to their revenues.
McDonald's restaurants operate through over 36000 outlets that are found in 118 countries. McDonald's Plaza, its own headquarters complex is located in Oak Brook, Illinois. It also is the highest distributor of toys in the world, owing to the huge popularity of McDonald’s meals. The huge popularity of McDonald’s could be gauged from the fact that the Queen also owns one outlet near Buckingham Palace. It is also claimed that 1 out of 8 people in United States has been an employee of the company. The tasty food offered by the company has made it a family and friend’s go-to place for having a quick snack and also has made it one of the most respected brands worldwide.
No of Restaurants- 36535
CEO- Steve Easterbrook
1.The total number of restaurants and the revenues of the top 17 fast food chains are considered.
2.Weights of 0.5 are assigned to both the parameters.
3.After taking the averages of the revenues & restaurants, standard deviation and standardization is applied, and on the basis of the final score, the final ranks are calculated