GlaxoSmithKline Consumer Healthcare, popularly known as GSK, is one of the largest healthcare companies in India was formed through the merger of two global giants: Smithkline Beecham and Glaxowellcome.
GSK, the parent company, has business in two sectors viz, pharmaceutical and consumer healthcare & GSKCH is headquartered in Worli, Mumbai. The company enters in Indian market with their flagship product ‘Horlicks’.
Horlicks is one of the most popular health drinks in India and it has captured more than the half of Indian health drink market. With reinvigorating packaging synergistic with new brand identity, it has become the preferred brand or moms for its nourishment and kids for its delightful taste and variety. Horlicks is sold in various countries across the globe with different formulations to cater to varied taste of consumers in different regions.
GSK also introduced tasty and nutritious biscuits under Horlicks brand. GSK also has one more health food drink ‘Boost’ in its product portfolio. Starring all time cricket legends Sachin Tendulkar and Virender Sehwag in its commercials, Boost was very popular among kids in its initial years. One of the interesting fact about the commercials of boost is the kid starred in advertisement along with Kapil Dev went on to become member of Indian cricket team- Nikhil Chopra. GSK also has sensodyne toothpaste in Oral care segment. Healthcare products of the company include Crocin, Eno and Iodex etc, which are the most recognized brands in the world.