Patanjali is the fastest growing FMCG Company of India, and has become a leading name in the few years it was found.
Image: company website
It was founded by renowned Yoga-guru Swami Ramdev and Acharya Balkrishna in 2006 with a purpose to connect the knowledge and wisdom of Ayurveda with the latest technology. Patanjali’s manufacturing facility is situated at Haridwar.
Patanjali has wide range of products in food and personal care category. Patanjali products are produced using scientific methods and procedures stated in Ayurveda and typically from natural components and herbals. Patanjali has diversified the business to enter into variety of segments such as food products, dental care, cosmetics, toiletries, hair care etc.
Company introduced books in Hindi, English and other main Indian regional languages dealing with culture, Yoga, Ayurveda and patriotism. Patanjali has grown rapidly and giving the established players in FMCG sector a run for the money. With low production costs, company could make 16% operating profit in 2015. The turnover of company grew by more than 150% in FY16 compared to FY14. Company is aiming to invest INR 1150 Crores to build 6 processing units in current fiscal year.
There will be no wonder if company can make to market leader position in India in coming years with current pace of growth. Patanjali markets its products through very large distribution channel having 5,000 distributors, 10,000 health centers, 100 mega stores, besides through the retail market where it has tie ups with Fortune group and Reliance retail. Company recently unveiled some new products such as energy bar, anti-aging cream, digestive biscuits, toilet soap etc. With such a flying colour success in Indian market, Patanjali is soon thinking to explore overseas market with equal pace.
Revenue: INR 5000 Crores
Net Income: INR 500 Crores (*Calculated at 10% profit margin)