Marico is a public company which was founded in 1991, and is one of the leading FMCG companies in India, with its good branding and vast distribution.
Image: company website
It is an Indian consumer goods company providing consumer products and services in the segments of Health and beauty, headquartered at Mumbai. There are 8 manufacturing facilities in India, located at Pondicherry, Perundurai, Kanjikode, Jalgaon, Paldhi, Dehradun, Baddi and Paonta Sahib.
Also, Marico Bangladesh Limited is a wholly owned subsidiary of Marico in Bangladesh. The manufacturing facility is located at Shirirchala, near Gazipur. Marico Limited makes many FMCG goods under the brands such as Parachute, Saffola, Hair & Care, Nihar, etc. Its Consumer Products segment include oils, beauty & healthcare products, fabric care, foods, soaps etc
Parachute is the flagship brand of Marico. It consists of edible grade coconut oil. Parachute Advanced and a series of extensions are there through which Marico manufactures and markets its coconut based hair oils. Marico’s international portfolio includes brands such as Parachute, Hair Code, Fiancee, Caivil, Hercules etc. Marico holds leadership position in many healthy and beauty areas, with significant market shares. Saffola is a brand which is marketed for heart healthiness. It is marketed under the names of New Saffola, Tasty and Active.
It is present in Skin Care solutions business under the brand name Kaya in India and international markets and the brand Derma Rx in Singapore and Malaysia. The Company currently present in 25 countries - Egypt, Bangladesh, Malaysia, Middle East, South Africa and Vietnam.