Dabur, India’s one of the fastest growing FMCG companies, manufactures and markets ayurvedic and natural care products across the globe.
Image: company website
Dr SK Burman founded the company in 1884 in Kolkata and then he never looked back to finally making a company India’s most trusted brand and world’s largest ayurvedic and natural healthcare company. In early 20’s company started the specialized area of nature-based ayurvedic medicines, for which standardized medicines were not available in market.
In 1986, Dabur became a public company after reverse merger with Vidogum Limited. The company has very diverse product portfolio in various categories such as Health supplements, Oral care, Home care, Oils & shampoos, skin care, digestives etc. In health supplements segment, it has very popular products Chyavanprash and dabur honey.
The home care range of products include Odomos mosquito repellent, Odonil air fresheners, Sanifresh Shine toilet cleaner and Odopic dishwash products. Dabur Hajmola, Pudin Hara in digestive category and Vatika, Almond, Amla in hair-oils category are some of the top-selling brands that makes Dabur portfolio very lucrative over the years. Dabur's food products include Real fruit juice, Activ unsweetened juices, Burrst fruit beverage, Homemade cooking pastes, Lemoneez lemon juice, and Capsico red pepper sauce. Company’s strategy is driven by 7 principles viz, Ownership, passion for winning, people development, consumer focus, teamwork, innovation and integrity.
With growing OTC pharmaceutical market in India, Dabur has an opportunity to penetrate rural market and grab a large market share in pharmaceutical sector. Dabur India is successfully led by Mr. Sunil Duggal who was named the best CEO in FMCG category for year 2015. Dabur has recently launched Fem diamond creme bleach in skincare segment. Also, company also introduced a special category of fruit juice which are exceptionally nutrient dense and rich in antioxidants named Supa fruits in food segment. With such an enriched history of 131 years, Dabur has made a mark in Indian FMCG market.