Britannia, one of the largest company in food products segment, was established in 1892 at Kolkata, India.
Image: company website
The company that started its operations in a small house become one of the largest biscuits manufacturing company of India, and is a leader in the FMCG segment through its vast distribution and advertising. The operations of the company were mechanized with the advent of electricity in 1910.
In 1978, company became a listed company and in the following year, it was renamed as Britannia Industries Ltd. The dairy products business of the company in India is operated through its wholly-owned subsidiary, Britannia Dairy Private Limited.
Wadia group acquired stake in Associated Biscuits International Holdings, UK and became an equal partner with Danone in Britannia in the year 1993. It markets its biscuits under brand name Britannia and Tiger across India. The company has a vision to dominate Indian food and beverages market with distinctive range of Britannia brand and every 3rd Indian should be Britannia consumer. Britannia is a trusted brand with 30% market share in India’s biscuit category with brands such as Good Day, Marie Gold, Tiger, Milk Bikis, Nutri Choice, 50-50 etc.
It has expanded its product portfolio to include bakery products such as bread, rusks, cakes and dairy products such as milk, butter, cheese, ghee, dairy whitener and milk-based ready to drink beverages. This strong brand portfolio helps reduce business risk and facilitates customer recall and enhances market penetration opportunities. Continuous focus on research in the areas of nutrition, ingredients, packaging, and process technology and food safety enables it to launch new products and improve existing ones. The company has recently introduced Nutrichoice Multigrain Thin, Nutri choice Multigrain Roasty biscuit and premium chocolate centre filled biscuit - Pure Magic Choco Lush in Indian market.