Michael Kors Holdings, well known American luxury fashion house, was established by Michael Kors in 1981.
The company offers various products with Michael Kors Collection and labels of MICHAEL Michael Kors. Michael Kors is headquartered in New York city, New York, United States.
It has various offerings in handbags, footwear, accessories, apparel. Currently, the company has about 550 stores and also owns more than 1500 in-store boutiques. These stores are operated, directly or through licensing partners in cities like New York, Chicago, London, Milan and many other prestigious cities of the world. The brand became very much famous after opening of their own retail stores in 2006.
The appeal of Michael Kors is a result of their distribution techniques, they have opted for a direct approach which allowed all of their stores and all concessions to be completely in control of them, therefore allowing them to decide to what, where and when they sell and in what colours and styles. In a survey conducted in 2015, it is observed that Michael Kors fashion trend is the most followed trend by the teen girls.
It employees about 9184 people across 95 countries. Michael Kors, the founder, has always been working for the welfare of society and is a strong supporter of God’s Love We Deliver, through which meals are distributed to the people affected with HIV/AIDS. Its strategy in staying competitive is through responding to the consumers’ demand at right time, maintaining product quality, holding on to key employees, also through optimization of retail and supply chain capabilities etc.