VF Corporation, founded in 1899 by John Barbey and a few group of investors, is one of the global leaders in branded lifestyle apparel, footwear and accessories.
It has got a diverse portfolio of about 30 iconic brands, 64,000 employees working from across 170 countries around the world and $12.38 billion in revenue. VF Corporation is headquartered in Greensboro, North Carolina.
VF Corporation’s brand portfolio is categorised into five types:
1 Outdoor & Action Sports,
3 Image wear,
4 Sportswear and
On the surface, VF’s brand portfolio of OUTDOOR brands may appear very different. But when looked deeply, they are bounded by threads of excellence bounded from the authenticity of their products to the people’s responsiveness. In VF Corporation, a lot focus is given to understanding of a consumer- as in what are their needs, what the company has to do to hold on their loyalty. This is done by having a deep knowledge of consumers’ personality, their choices, factors they consider while purchasing, what they value, by which VF can design the products which consumers like and the experiences they care about.