H & M (Hennes & Mauritz) is a Swedish multinational house in retail clothing. It was founded by Erling Persson in 1947. H & M is very famous for its fast-fashion clothing for all age groups.
It is headquartered in Stockholm, Sweden & currently H & M comprises of 3.700 stores across 61 countries. It currently employees 132,000 people all over world.
H & M’s brand portfolio consists of
1 COS (Collection of Style), & Other Stories,
2 FaBric Scandinavien AB,
3 Cheap Monday,
4 Monki and
Being one of the world’s largest fashion house, it is considered to be exciting and an absolute place to pursue a career in fashion industry. H & M’s main business policy is to offer fashion and quality at best price. The central value of the company is believing in its people. H&M pursues the long term strategy which is focused on combining prices with quality and coming up with an offering of ‘high fashion at low prices’ which provides the company with a sustained position in the apparel market. The strategic capability is primarily concerned with the resources and competences that a company can employ in order to provide value to its customers. It also gives strong emphasis on using natural resources responsibly and given the effectively configured resources and capabilities and strong corporate culture developed through decades on which the new H&M’s leader aims to capitalise, there is every indication that the company will be able to sustain its competitive advantage and keep up with Zara and other competitors.