Christian Dior SE, popularly known as Dior, is a European luxury goods house and is currently chaired by Bernard Arnault.
It was founded by Christian Dior in 1946 and is headquartered in 30 Avenue Montaigne, Paris, France. Christian Dior SE currently employees more than 40000 people in across 38 countries.
Its offerings include apparel, footwear and other speciality. The company has three main divisions: Christian Dior Parfumes, Christian Dior Cosmetics and Dior Homme. Christian Dior does its operations and functions through three companies: Christian Dior Couture (which is 100 percent owned by it), Financiere Jean Goujon (100 percent owned) & and LVMH (42.5 percent owned by it). The company has built a very strong brand equity.
Through LVMH, Christian Dior is able to access the strongest luxury brand portfolio. LVMH brand portfolio consists of more than 60 luxury brands like TAG Heuer, Louis Vuitton, Christian Dior, Fendi, Moet & Chandon, and Sephora. These brands really give a competitive edge to Christian Dior. Through physique exclusive creation, quality assurance and social distinctiveness, it targets high Income Women who are elegant with a social position.