Nike is an American multinational clothing house and was founded by Bill Bowerman and Phil Knight in 1964. It is headquartered in Washington County, Oregon, United States (Near Beaverton, Oregon).
It has got its name because of high involvement in design, development and manufacturing of its products. Nike has various offerings across categories like footwear, apparel, equipment, accessories and services.
Nike currently employees 62,600 people across 45 countries in the world. Nike’s product portfolio include Athletic footwear and apparel, sport equipment and other athletic and recreational products. NIKE’s corporate strategy is to focus on innovation and research and development to achieve: Profitable in the long run, reduce or eliminate athletes’ injury and help in athletic performance and maximize comfort. Nike’s competitive edge is combining technology with its products and producing cutting edge products.
The best example could Nike’s iPod which allows consumers to connect this device with that of sensors inside shoes to record some real time parameters like time, distance travelled etc. Nike, through its research centre called Nike Sport Research Lab (NSRL), established in 1980 is able to conduct all experiments to come up with products which fits consumers’ needs in a best possible way. In this lab, importance is given to biomechanics, physiology, 3D motion capture etc. These researches provide very good insights and form as a base for innovative Nike products.
Revenue: 31.44 (in billions USD)
Net Income: 3.62 (in billions USD)
Number of countries present in: 45
1.Sample Size 15 Apparel Companies was taken.
2.Data for Revenue, Profit and Countries was taken from Annual Reports.
3.Weights were assigned to parameters i.e.Revenue 45%, Profit 35%, Global Presence 20%
4.The companies were ranked on the composite factor.