Priceline.com is an American organization and a business site that cases to help clients acquire markdown rates for travel-related buys, for example, aircraft tickets and lodging sits tight.
Image: company website
The company is headquartered in Norwalk, Connecticut, United States and the website is completely possessed by The Priceline Group. Priceline was established by Jay S Walker, who left the organization in 2000 and Hong Kong organization Cheung Kong Holdings later obtained a noteworthy bit of Priceline's stock.
Paul J Hennessy was named Chief Executive Officer of the priceline.com brand in April 2015.
Priceline.com explored different avenues regarding offering gas and basic needs under the Name Your Own Price model in 2000, at the stature of the website rise, through a halfway possessed associate, WebHouse Club. Priceline sold long separation phone administration and vehicles under the Name Your Own Price model.
Priceline got into the online closeout business with Priceline Yard Sales, where people would utilize the Priceline system to wrangle for different second-hand things and exchange them in individual.
Another test, the Name Your Own Rate system for home credits, proceeds under a permit with EverBank. Priceline first got to be known at its Name Your Own Cost system, where explorers would name their cost for carrier tickets, inn rooms, auto rentals and get-away bundles. While the buyer can choose a general area, administration level and value; the lodging, rental auto organization and/or carrier (and additionally the accurate area of the inn and the careful flight schedule) is unveiled simply after the buy has experienced, with no rights to scratch off.
As of late, it has included a more customary model, called “Express Deals”, where explorers are exhibited costs yet are not told the name of the establishment. Travelers can at present name their cost for aircraft tickets, inn rooms and rental cars. Priceline now offers discounted travels, and in addition visits and attractions.
In April 2014, Priceline.com Incorporated reported that it has changed its name to "the Priceline Group Inc." This corporate name change was planned to make an unmistakable depiction between the worldwide Priceline business. Now, Priceline.com is one of six essential brands of the Priceline Group. Priceline declared in May 2015 that it would put an extra $250 million in Chinese online travel organization Ctrip to tap the quickly developing China market