Mahindra & Mahindra Limited (Earlier known as Mahindra & Mohammed Ltd- till 1948) is an Indian automobile company, founded in 1945 (as a steel industry) and is based out of Mumbai.
Mahindra and Mahindra is a leading manufacturer of tractors worldwide. It is listed as India's 10th most trusted brand trust by the 2014 report of the brand in 2011; it is a top 25 companies in the Fortune 500 brands in India.
Apart from the tractors & different car segments, M&M also has presence in two wheelers. M&M started to manufacture tractors during early stages of 1960 & currently it sells more than 2 lakh tractors across the globe every year which is higher than any other company. Since inception, M&M has sold over 2.1 million tractors & it has over 1000 dealers serving approximately 1.45 million customers. Mahindra’s tractors are available in 40 plus countries. M&M has attained the highest customer satisfaction Index in the automobile industry with 88%. Also, in 2009, M&M was awarded as one of the top 10 innovative company in India by The Wall Street Journal. M&M has over 35000 employees as on date & almost 16000 temporary workers as its workforce. In addition to its tractors, M&M also sells farm equipment. Mahindra AppliTrac – used to sell farm mechanization products. Mahindra ShubhLabh – used to sell seeds, crop protection, and market linkages and distribution and the Samriddhi Initiative is used for farm counseling and information services.