BMW (Bayerische Motoren Werke) Group is a German automobile and motorcycle manufacturer and all its products are manufactured in the premium segment only.
The company’s headquarters is in Munich, Germany & has 122,000+ employees in total, has 30 production facilities in 14 countries and presence in over 140 countries along with 13 research and innovation centres in 5 countries. The business segment of the group comprise Automotive, Motorcycles, Financial Services and Other entities segments.
In the Automotive industry BMW has three of the strongest brands –BWM, MINI and Rolls-Royce. BMW includes a vast number of models – BMW 1 series, BMW 2 series, BMW 3 series, BMW 4 series, BMW 5 series, BMW 6 series, BMW 7 series, BMW X1 to BMW X6, BMW Z4, BMW M and BMWi. BMWi is considered to be the car of the future and has some excellent features – electric drivetrain, light weight construction and exceptional design.
The models in MINI brand include MINI 5 Door, MINI 3 door, MINI convertible and MINI countryman. The Rolls-Royce brand has four models – Phantom, Ghost, Wraith and Dawn. The motorcycles segment is called the BMW Motorrad and it focuses on premium motorcycles manufacturing for sport, tour, roadster, heritage, adventure and urban mobility segments. Besides the Motorrad also manufactures and provides accessories to the customers for additional safety and comfort.
The BMW Financial Services segment offer services in financing and leasing, asset management, dealer financing and insurance. The segment consists of over 50 entities across the globe. The Other Entities segment comprise holding companies and Group financing companies.
The Group consistently puts its efforts in accordance with its vision of shaping tomorrow’s premium mobility. It has competitive advantage over others in terms of the best in class customer experience, most sought after brands and innovation that shapes future technologies. The Group’s strategic approach includes focusing on brands and design, products, technologies, customer experience and services, digitalisation and profitability.