Daimler is a German automobile manufacturer headquartered in Stuttgart, Germany, and one of the most well recognized car brands.
It is one of the biggest producers in the premium car segment and world’s biggest manufacturer of the commercial vehicles. It has a workforce of more than 284,000 employees, has production facilities in 19 countries and more than 8500 sales across the globe.
The business units of Daimler include Mercedes-Benz cars, Daimler trucks, Mercedes Benz vans, Daimler buses and Daimler financial services. Brands included under Mercedes-Benz cars unit are Mercedes Benz, Mercedes-AMG, Mercedes MAYBACH and Mercedes me.
The vehicles in this unit range from compact models to sport utility vehicles, roadster, coupes and convertibles. Brands under Daimler Trucks include Mercedes-Benz, Freightliner, Western Star, FUSO and BharatBenz. Light, medium and heavy duty trucks are manufactured depending on the purpose to serve. The product range under Mercedes Benz vans comprises the Sprinter and Vito series which include mid-size and large vans. Mercedes Benz and Setra are the two brand under Daimler buses.
It the industry leader in segment comprising of buses over 8 metric tons. The products include city and intercity buses, coaches and bus chassis. The Daimler Financial services provide a wide range of financial services that include financing, leasing, car rental services, insurance, fleet management and investment products and credit cards. The company has sustainable growth as its objective and it want to achieve this through leadership in technology and innovation, delighted customers, excellent teams and profitable growth. In order to meet the objectives the company has decided four strategic focus areas that include strengthening the core business, grow globally, lead in technology and drive ahead with digitalization. Innovation is at the core of the company’s success so far and is doing disruptive innovative research in areas of safety, efficiency, connectivity, autonomous driving and digital life.