Established in 1992, Hutchison Whampoa and the Max group formed a joint venture called Hutchison Max telecom Ltd (HMTL) and started its operations from the city of Mumbai.
In 2005, Essar group became the major partner in metro cities of India and it was renamed as Hutchison Essar Ltd. After many acquisitions in the Indian telecom market it expanded in footprint in the Indian market.
Later in 2007, Vodafone became the majority stakeholder and hence it was renamed as Vodafone. Vodafone has become one of the most trusted brands in India being ranked 16th by the Brand Trust Report.
Vodafone India is a subsidiary of Vodafone Group Plc. It is the 2nd largest mobile network in India headquartered in Mumbai. It has a market share of 18.42% and provides Prepaid and Postpaid GSM cellular services throughout India with major presence in metro cities. It has recently rolled out its 4G services in Kolkata in December 2015 and plan to rollout 4G services in other major cities in subsequent months. Also, it launched M-Pesa (digital wallet) in partnership with HDFC and ICICI bank that can be used to recharge mobiles, pay bills and transfer money to other banks. Though, it is limited to a small geographical area, Vodafone will be providing this service throughout India. It has a history of successful advertisement campaigns.
In 2003, its ad featured a pug called Cheeka with a tagline ‘Wherever you go, our network follows”. Even after rebranding, Vodafone continued to use Cheeka in its ad campaigns leveraging on its huge popularity and then they later introduced zoozoos which became an instant hit with the masses.