Bharti Airtel Limited is one of the largest telecommunications provider in the world with the largest mobile network operator in India and the 3rdlargest telecom service operator in the world.
It has its operations in 20 countries across Asia and Africa and according to the Brandz ranking by Millward Brown and WPP Plc. Airtel is the 2nd most valuable brand in India and Airtel is also the first Indian telecom operator to receive Cisco Gold certification.
It is a voice and data services provider in Asia and Africa through 2G/3G/4G technologies. In 2011, it has entered into a joint venture with State Bank of India to provide telephony and financial services to millions of unbanked Indians leveraging each other’s strengths.
Established in 1995 and headquartered in New Delhi, formerly known as Bharti Tele-Ventures Limited it changed its name to Bharti Airtel Limited in 2006. A young entrepreneur Sunil Mittal identified the potential of the telecom sector and ventured into it by starting with assembling the push buttons phones in India.
Bharti Airtel provides mobile telephony, fixed telephony, broadband and subscription services through a network of subsidiaries like Bharti Hexacom, Bharti Telemedia and Bharti Infratel Limited. Airtel pioneered the business strategy of outsourcing. It has outsourced all of its business operations except finance, sales and marketing with Airtel’s equipment now maintained by Ericson and Nokia Solutions and Networks, and IT maintained by IBM. Airtel is also popular for its advertisements. In 2011, with the ad “hare k friend zaroori hota hai” it garnered a lot of attention and became popular among the youth.
Revenue (in Millions): 966192 INR
Subscribers Base (in Millions): 324
1) Sample of 15 Telecom companies in India was taken
2) Revenues and Subscriber figures were considered as parameters
3) After taking the average and standard deviation, equal weightage was assigned and final score was calculated.