Top 10 Automobile Brands in United Kingdom (UK) 2016
Posted in Top Brand Lists, Total Reads: 278
Nissan motor company is a Japanese automobile manufacturer with a worldwide presence.
The company’s headquarters are located in Yokohama, Japan, and the company markets and sells its brands under the names Nissan, Infiniti and Datsun. It is a publicly listed company and is traded on the Tokyo Stock Exchange, and Carlos Ghosn is the current Chief Executive Officer.
In 1934, Yoshisuke Aikwa founded Nissan Motor Company and became operational from 1935 after the construction of its own manufacturing plant. It started expanding into foreign territories with its Datsun brand by making changes to match the local needs. The 1973 oil crisis also helped Nissan and other Japanese automakers since their engines were fuel efficient and the cars were small. The U.S automakers were not able to match these specifications at a faster rate. This led the Japanese automakers including Nissan to expand into other countries rapidly.
In 1999, Nissan faced severe financial problems. It then entered into an alliance with the French automaker Renault. The Renault-Nissan alliance is considered one of the successful in the business world. The alliance is said to sell one out of ten cars sold throughout the world. The alliance entered into an agreement with Russia’s biggest selling car brand AvtoVAZ thus capturing the Russian market. In India, Nissan has a joint venture with Ashok Leyland producing commercial vehicles. The company is also known for producing sports cars under the brand name GT. The Nismo division of Nissan produces sports vehicles. In addition to passenger and commercial cars, the company also manufactures and sells trucks and buses. It is also involved in producing electric cars and it holds about forty percent market share in this segment.