HDFC Life Insurance Company was established in the year 2000 by Hasmukhbhai Parekh and is headquartered in Delhi.
Image: company logo
Its key products includes individual as well as group plans. HDFC Life Insurance was formed as a joint venture between HDFC (Housing Development and Financial Corporation) which is one of the leading financial institutions in India and Standard Life which is the leading investment and financial savings firm in United Kingdom.
Currently HDFC holds 61.63% and Standard Life holds 35% of the total equity in the Joint Venture and the rest is held by others.
HDFC Life distribution channel includes a multichannel network that consists of Direct Channels, Insurance Brokers, Bancassurance partners, Online Insurance platforms and Insurance Agents. It has more than 400 branches and is present in around 1000 towns and cities in India.
HDFC Life Insurance products includes Health Plans to meet health related emergencies, Retirement Plans for after retirement life, Investment Plans to better plan savings to reach financial goals, Women’s Plans that cater to various financial needs of women, Children’s Plans that meets children’s future as well as Rural and social plans that aims rural customers.
HDFC Life became famous by its TV advertising campaign “Sar utha ke Jiyo” and won many awards for being one of the most trusted brands of India. With the launch of new two pension plans- HDFC Life Pension Single Premium Super and Super Plus, it became first private player to bring these plans under new regulatory schemes in 2012. It also focuses on its CSR activities to improve the conditions of the society.