Kunal Bahl and Rohit Bansal founded Snapdeal in 2010 and since then Snapdeal has become one of the largest ecommerce companies in India.
Image: company logo
The company works on a marketplace model, and the vision of the company is to create a superior and sustainable ecosystem for ecommerce in India which can provide life changing experiences to sellers and buyers. The company boasts of having 12 million plus products, 150000 sellers and delivery to around 5000 cities across India.
The company has also partnered with global marquee investors like SoftBank, Temasek, eBay, Venture Partners, Ratan Tata and others. Snapdeal also has the endorsement of Aamir Khan as its brand ambassador. The company is said to sell 10 mobiles, 8 pairs of shoes and 1 out of 4 DSLR cameras in India every minute. Snapdeal is also a pioneer in selling branded real estate in India online.
To grow, Snapdeal has made a string of acquisitions in the past. It started with Bengaluru based Grabbon.com and then esportsbuy.com based out of Delhi in 2011 and 2012 respectively. It then acquired some online handicrafts, fashion and gifting companies. Snapdeal also bought a 50% stake in its logistics partner, GoJavas.com. In 2015, Snapdeal acquired ecommerce management software provider Unicommerce.com and also ventured into the financial services space through the acquisition of RupeePower. One of the major acquisitions of Snapdeal has been that of Freechrage.com, a leader in mobile transactions. This has made Snapdeal the biggest mCommerce company in India.
Because of its innovative nature, Snapdeal is the recipient of many awards and recognitions. It won the award for the best advertising campaign of the year in 2012. Its founder, Kunal Bahl has won the 2015 Entrepreneur of the year award.