ASICS is a Japanese multinational partnership athletic products organization which produces footwear and games gear intended for an extensive variety of games, for the most part in the upper value range.
The name is an acronym for the Latin expression anima sana in corpore sano which deciphers as "a solid soul in a sound body". Off late, their running shoes have regularly been positioned among the top sports footwear in the business sector, and the brand has gained tremendous popularity and global brand reach.
ASICS Ltd started as Onitsuka Co, Ltd on September 1, 1949. Its originator, Kihachiro Onitsuka, started fabricating ball shoes in the place where he grew up of Kobe, Hyogo Prefecture, Japan. Not long after the scope of games exercises broadened to an assortment of Olympic styles utilized all through the '50s, '60s and '70s by competitors around the world. Onitsuka turned out to be especially famous for the Mexico 66 outline, in which the unmistakable crossed stripes, now synonymous with the organization brand, were highlighted surprisingly. In 1977, Onitsuka Tiger converged with GTO and JELENK to frame ASICS Corporation. In spite of the name change, vintage ASICS shoes are still created and sold globally under the Onitsuka Tiger name.
Nike, Inc., initially known as BRS, was established to offer Onitsuka Tiger shoes in the US. At the point when Phil Knight went to Japan in 1963 just before he moved on from Stanford University, he was awed by Onitsuka Tiger shoes with their high caliber however sensible costs. He quickly went to the Onitsuka Tiger office and requested that be their business operator in the USA. When Knight established Nike, he headhunted engineers from Onitsuka and made early Nike shoes at the Asahi Corporation in Fukuoka, Japan