Nike, Inc. is an American multinational enterprise that is occupied with the outline, advancement, producing and overall advertising and offers of footwear, clothing and sport equipment.
Image: company website
The organization is headquartered close Beaverton, Oregon, in the Portland metropolitan territory. It is one of the world's biggest suppliers of athletic shoes and apparel and a noteworthy maker of games equipment, and has a hugely popular global footprint through its innovative advertising and branding.
The company has more than 44,000 individuals around the world. In 2014 the brand alone was esteemed at $19 billion, making it the most important brand among games businesses. The organization was established on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and authoritatively got to be Nike, Inc. on May 30, 1971. The organization takes its name from Nike, the Greek goddess of triumph.
Nike has obtained a few clothing and footwear organizations through the span of its history, some of which have subsequent to been sold. Its first procurement was the upscale footwear organization Cole Haan in 1988, took after by the buy of Bauer Hockey in 1994. In 2002, Nike purchased surf clothing organization Hurley International from originator Bob Hurley. In 2003, Nike paid US$309 million to get Converse, creators of the Chuck Taylor All-Stars line of sneakers. The organization obtained Starter in 2004 and Umbro, known as the producers of the England national football group's unit, in 2008.
Keeping in mind the end goal to refocus on its center business lines, Nike started stripping of some of its backups in the 2000s. It sold Starter in 2007 and Bauer Hockey in 2008. The organization sold Umbro in 2012 and Cole Haan in 2013.As of 2013, Nike claims two key auxiliaries: Converse Inc. also, Hurley International.
The leading 20 sportswear brands are considered and 70% (revenue) and 30% (profit) weightages are given. The final score is calculated and the ranks are evaluated.