An international retail holding company dealing mainly in furniture and household goods, Steinhoff operates in Europe, Africa and Australasia.
Image: company website
The company has more than 6500 outlets to establish presence in 30 countries, and the group has 22 manufacturing facilities which sources from 44 countries. Its industrial businesses focus on the cost and growth advantages within emerging African markets by manufacturing products in low-cost locations and retailing them in developed markets.
Thereby the group’s vertically integrated supply chain provides its customers with quality products at affordable prices The group has also ventured into motor and car business through Unitrans Automotive, which offers a broad range of new and pre-owned vehicles, parts, insurance, accessories and servicing and Hertz, which employs over 22 000 people in approximately 8,400 locations across 145 countries and provides car rental services with locations in six continents.
Although the group’s operations are positioned towards mass-market, value-conscious consumer segments its ownership of aspirational brands and designs affords exposure to additional market segments. It also more than 40 retail brands including high street brands like Cargo, Harveys Furniture, Bensons for Beds and Sleepmaster based out of UK. The group operates through Genesis Investment Holdings and Steinhoff investment holdings. While the Steinhoff African Holding owns Pepkor, JD group and PSG Group, the Steinhoff Finance holding operates through Steinhoff Europe AG and Hemisphere international properties BV. The group recognizes responsibility towards its stakeholders i.e. Shareholders, customers, employees, business partners and the surrounding communities. It employs people with passion, experts in the respective fields and people who can identify with the group’s value and contribute in meaningful ways. The company has moved its primary listing to the Frankfurt Stock Exchange and founded a new Dutch Holding company based in Amsterdam while the management remains in South Africa.