Europe is one of the most prosperous continents in the world with global power economies like UK, France, Germany, Italy, Switzerland and more. Some of the biggest banks, automobile brands, industries, FMCG companies, retail businesses etc are in Europe.The top European companies include Volkswagen, Royal Dutch Shell, Daimler, Total SA and BP along with brands like AXA, Allianz, HSBC Holdings, Exor and Nestle. Here is the list of the top 10 companies in Europe in 2016.
Nestle SA was founded in 1866 by Henri Nestle and is engaged in manufacturing and marketing of food and beverage products. It is headquartered in Vevey, Switzerland.
The company’s vision of ‘Good life good food’ is to provide customers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions from morning to night”. Nestle's product categories are as follows Bottled water, Baby foods, Cereals, Chocolate & confectionery.
Apart from this, other categories include Culinary, chilled and frozen food, Dairy, Coffee Drinks, Ice cream, Pet care, Food service, Sports nutrition, Healthcare nutrition, and Weight management. The company has more than 2000 brands worldwide. It operates a network of 442 factories located in 86 countries. Nestle operations in Europe, Asia, Oceania, the Americas and Africa, the company’s products are sold around 197 countries.
The three globally managed businesses are Nestle Nutrition, Nestle Waters and others. The Nestle Nutrition business comprises weight management and infant nutrition sub-business divisions. The infant nutrition business offers products for infants and babies, including instant cereals, meals, infant formula and drinks, marketed under the Cerelac, Gerber, Gerber Graduates, NaturNes and Nestum brand names. The company offers personalized weight loss programs, which are medically monitored in the weight management space. Nestle Nutrition operates in the Americas, Europe, and Asia, Oceania and Africa. Nestle Waters operates in the US, Canada, Europe and other regions. It is engaged in the production and marketing of bottled water and sparkling mineral water under Nestle Pure Life, Perrier, Poland Spring, and S.Pellegrino brands.
The other segment primarily includes Nestle Professional, Nespresso, Nestle Health Science, and Nestle Skin Health. This segment also includes the company’s joint ventures in the food and beverages and pharmaceutical activities. The US is Nestle’s largest geographical market and accounted for 26% of total revenues. Given the shift in customer preferences to more healthy options, the company is looking for a transition as ‘nutrition and wellbeing’ company.