Established in 1924, Total SA is one of the leading integrated oil and gas companies in the world which is involved in all aspects of petroleum industry with upstream as well as downstream operations.
Headquartered in Courbevoie, France, the company operates in more than 130 countries. Apart from petroleum industry, the company operates in power generation, chemical manufacturing and coal mining businesses, and the company operates as three business segments, marketing and services; refining and chemicals and upstream.
The first segment, marketing and services is involved in supplying and marketing petroleum products. They also specialize in developing solar power and biomass. As per data FY 2014, they had 15569 service stations serving more than 4 million customers on a daily basis. The second segment, refining and chemicals has got 21 refineries in Europe, the United States, Africa, Middle East, French West Indies and China, out of which nine are operated directly by the company.
As per this data, the worldwide refining capacity of Total is 2.2 million barrels per day. The third segment, the upstream business involves the exploration and production activities. The company has exploration activities in more than 50 countries. France is company’s largest geographic market, accounting for nearly 22% of the total revenues. As the fourth largest publically traded oil and gas producer in the world, the company has a strong position in the market which gives the company significant bargaining power. The company is also strong in the specialty products category such as lubricants, bitumen, jet fuel, special fluids etc. The complex environment regulations coming up in the countries where it operates is increasing the compliance cost of the company thereby stressing its profit margins. TOTAL is also into renewable energy segment with focus on Solar and wind energy.