With production facilities in 19 countries and 8500 sales centres worldwide, Daimler is one of the leading automobile manufacturers in the world offering a range of cars, trucks, vans and buses.
The company has five business segments namely Daimler trucks, Daimler Financial services, Mercedez-Benz cars, Mercedez Benz Vans and Daimler trucks. The most well-known segment, Mercedez-Benz car offers a broad choice of premium cars under three brands namely Mercedez-Benz, Mercedez-AMG and Mercedez-Maybach.
The offering under this segment ranges from compact cars to SUVs, coupes, roadsters and the ultra-luxury S-Class sedans. The Daimler Trucks makes its trucks under the brand names Freightliner, Mercedes-Benz, Western Star, FUSO, BharatBenz and Thomas Built Buses. Mercedez Benz vans distributes its vans under the brand names Freightliner and Mercedez Benz brands.
The buses segments sells its products under the brands Mercedez-Benz and Setra brands. Tailor made financing and leasing options are made available to the Daimler customers through Daimler Financial Services. Daimler-Benz is the largest industrial company in Germany and second largest defense contractor in the nation. The company’s roots can be traced back to 1880’s to two engineers, Carl Benz and Gottlieb Daimler both of whom are credited with the development od internal combustion engine. They started two separate companies which merged in 1926 to form Daimler-Benz AG. United States is the largest geographical market for the company with a share of nearly 25% of the revenues. China is a high growth market for the company with a growth rate of more than 24%. Daimler’s strong brand recognition in domestic and international markets have helped them to ride over economic recessions throughout the last 130 years. After all this years, Mercedez Benz is the fastest growing luxury automotive brand according to the industry experts.
The main competitors of Daimler include Volkswagen, Volvo, Mazda, Honda, Nissan etc.