Tesco PLC is a multinational company dealing in grocery, general merchandise and retailer. It is headquartered in City, Hertfordshire in England, United Kingdom.
It is the second largest company in terms of revenues and has stores all over the world with stores across 12 countries. Tesco was founded by Jack Cohen in 1919 as group of market stalls, and his business grew rapidly and by 1939 he owned over 100 stores all over the country.
Tesco originally started as grocery retailer and has diversified geographically since early 1990s and into areas such as, clothing, electronics, furniture, toys, retailing of books, telecoms and internet services, petrol and software& financial services. The company is listed on the London Stock Exchange. It is a part of FTSE 100 Index.
Tesco repositioned itself in 1990s from being a high-volume down-market low-cost retailer to a one which appeals to many social groups. Phil Neale, Tesco’s brand manager – has been in Tesco’s marketing team since 2014 – is one-quarter of family singing group The Neales, managed to get placed in the finals of Britain’s Got Talent last year.
On the occasion of Father’s Day, the band has written a song titled ‘I’ll be there’ which will reach the floors. This will be released to all 750 Tesco stores for just £1. To give sales a boost, The Neales will also go on a tour of selected Tesco stores all over the UK during the first weekend of the song’s release. All of the money which will be raised will go to charity called Tesco’s National Charity Partnership along with Diabetes UK and Heart Foundation. Neale said he knows it’s a very long way to reach the number one spot, but hopes the backing of 300,000 Tesco colleagues give the song a chance.