The chocolate that ranks eighth in our list of Top 10 Chocolate brands of the world is Ferrero Rocher.
Ferrero Rocher was introduced in 1982 and it consists of a roasted hazelnut enclosed in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and ground hazelnut. The brand’s focus on quality, its beautiful packaging of golden wrapper and generous amounts of hazelnut has made Ferrero Rocher one of the most loved and appreciated chocolate all over the world.
Some 24 million Ferrero Rocher chocolates are made daily. Almost 6000 inhabitants of Alba are employed in the 340,000 sq. mts plant but only 64 people work on the main Ferrero Rocher line at a single point of time, most of which are in quality control. The manufacturing process is a closely guarded secret and involves high-tech machinery to ensure quality. Sales of last 3 months of the year amount to nearly two-thirds (61%) of annual sales of Ferrero Rocher. Ferrero Rocher is associated with New Year and Christmas and in some countries Rocher is marketed only during winter. Traditionally, Ferrero Rocher has become a chocolate highly consumed during Christmas. Ferrero Rocher is made by the Ferrero group, which is a world renowned Italian company and the third largest chocolate producer in the world. It makes famous chocolates and other confectionary like Raffaello, Mon Chéri, Nutella, Tic-Tac and Kinder. Ferrero Rocher contributed $1.41 billion to the group’s revenues and is a major growth driver.
Ferrero Rocher is a brand in itself and is no wonder that it features in Top 10 chocolate brands of the world year after year.