The chocolate that ranks fourth in our list of Top 10 Chocolate brands of the world is Snickers.
Snickers consists of nougat, caramel and peanuts, with milk chocolate coating and is a leading chocolate brand world over. Several other Snickers products such as Snickers mini, Snickers with almonds, Snickers with Extra Caramel, dark chocolate, Snickers with Extra Caramel, ice cream bars and Snickers peanut butter bars.
Till 1990, it was sold under brand name “Marathon” in countries such as United Kingdom, Ireland. Snickers belongs to the company MARS Inc. which in total features 29 brands, including 5 billion-dollar global brands such as M&M’S, MARS, DOVE/GALAXY, MARS/MILKY WAY and TWIX and many other world-class brands such as 3 Musketeers, Bounty, Wrigley’s, Skittles, and Orbit etc.
From 1990-1998, it was an Official Sponsor of the FIFA World Cup and the UEFA European Championship from 1996 until 2000. It has also been an official sponsor of WWE's WrestleMania events, which includes WrestleMania 2000, 22 and 32. Mars also paid about $ 5million so as to name snicker as “official snack” of 1984 summer Olympics. In 2004, king size Snickers was replaced and a new chocolate bar was designed. FDF manifesto was to take action in order to encourage food and drink industry to be more health conscious. FDF pledges included that such industries should Reduce portion size, reduce the levels of fat, sugar, and salt and clear food labels be mentioned on the packet. Mars Incorporated, replaced their king-size bars and introduced shareable bars in 2005. These were then replaced by the ‘Duo’, a double bar pack. With the introduction of Duos, they reduced the weight from 3.5 to 3.29 ounces (99 to 93 g), but kept the prices unchanged. Snickers has come up with innovative advertisement such as “It’s so satisfying” in 1980, “not going anywhere for a while” and an innovative 2010 campaign “You’re not you when you are hungry”.