The chocolate that ranks first in our list of Top 10 Chocolate brands of the world is Cadbury.
Cadbury is a UK confectionery business completely owned by Mondelez International (prior name: Kraft Foods), USA. The headquarters of Cadbury is in Uxbridge, London and has its presence in more than 50 countries across the world, and is easily the biggest brand name in the world of chocolates.
It was originally established in Birmingham, England in 1824 by John Cadbury who sold coffee, tea and drinking chocolate.
Cadbury is famous for its Dairy Milk Chocolate which was introduced in 1905. Cadbury Dairy milk has more amount of milk within its recipe when compared with its competitor products. Cadbury Dairy-Milk was the best-selling product of company by 1914, and ever since it has gained its brand image among all age groups across all parts of the world. Cadbury Dairy Milk is associated with happiness and is a symbol for celebration as is portrayed by many of its advertisements. Some of the taglines of Cadbury Dairy Milk are – “Aaj Kuch Meetha Hojaaye”, “Shubh Aarambh (Auspicious Beginning)” etc.
Cadbury has a wide range of products under its brand. Some of these are Oreo, Boost, Twirl, Time Out, Dairy Milk Silk, Dairy Milk Bliss, Easter Eggs, Cocoa Essence, Milk Chocolate and Fingers, Dairy Milk, Bournville, Fry's Turkish delight, Milk Tray, Flake, Crème Egg (launched as Fry's), Cadbury Dairy Milk Fruit & Nut, Roses, Fudge, Picnic, Dairy Milk Buttons, Aztec, Curly Wurly, Snack, Double Decker, Starbar, Wispa etc.
Cadbury is known for its various ad campaigns over the years which has helped it to be a top brand and helped it to generate $4bn. in sales.
Revenues (US$ Bn)= 4
Step 1: A list of Chocolate Brands was made.
Step 2: 20 brands among these were considered for analysis.
Step 3: Company wise Sales and Brand wise Market shares were computed to arrive at a final estimate of brand wise sales.
Step 4: Based on the sales data, ranking of the chocolate brands is done.