Top 10 FMCG Companies in Australia 2016

Posted in Top Brand Lists, Total Reads: 210

9. Asaleo Care Limited

Asaleo Care is a personal care and hygiene Company which is one of the leading FMCG companies in Australia.

Image: company website

It manufactures, markets and distributes everyday consumer products over the Female Care, Baby Care and Professional Hygiene item classifications. A portion of the Company's brands have been in the business sector for more than 60 years and its items are utilized day by day as a part of family units and organizations crosswise over Australia, New Zealand, Fiji and various nations in the Pacific.


The company derives motivation from its mission 'to make it simpler for cleanliness, wellbeing and prosperity to be a piece of ordinary life". Their arrangement of business sector driving brands incorporates Sorbent, Handee, Purex, Libra, Treasures, Deeko, Viti and Orchid, and additionally an elite permit concurrence with SCA for the worldwide brands TENA and Tork. The company’s brands hold number 1 or 2 market positions in both Australia and New Zealand which is because of working closely with consumers and delivering superior value through its product solutions.

The name 'Asaleo Care' is derived from the flower azalea, which in a few societies implies womanhood, and when given symbolizes 'deal with yourself for me'. What separates the company from its peers is an extremely solid ethos of taking care which is at the very foundation of the company’s philosophy.

It deal with other be it shoppers inside or outer clients, groups and shareholders. Thereafter, it creates arrangements and products to address the issues faced by the customers and improve the quality of their day to day lives. In its approach to 'taking care' it embraces three values of Pride, Integrity and Courage.

Market Cap (in Bn $)= 1.201