Top 10 Television (TV) Brands in World 2016

Posted in Top Brand Lists, Total Reads: 903
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9. Sharp

Sharp is Japanese multinational company and it manufactures and designs consumer electronic products.


Image: company website

It is headquartered in Sakai-ku, Sakai in Japan, and since 2016 it has been associated with Foxconn group which is based in Taiwan. Sharp has more than 50,000 employees worldwide and is named after its founder’s very first invention, Ever-Sharp which is a mechanical pencil invented in 1915 by Tokuji Hayakawa.

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This company was founded in Tokyo in 1912. Sharp was the tenth largest television manufacturer in the world by market share in 2013. It has been a leader in Japan for long time. Sharp phones are also popular in Japanese market and is currently placed third in Japan.

Sharp is now cleared from lawsuit which alleged that it falsely marketed flat screen TVs as LED-TV although it contained an older technology. This was ruled by New Jersey judge in June 2016 and said that the allegations lack crucial details

The plaintiff is Jason Popejoy’s and the judge gave the lawsuit another chance against the electronic giant when he dismissed the suit in September in 2015. In June 2016 he said that opposition failure to add particularity to these claims will be dismissed on the grounds of prejudice said the U.S. District Judge.

Sharp Corporation in Australia who are no longer dealing in TV business were so desperate to retain that business that to prop the sales numbers they asked their employees to buy Sharp TV from Hi Fi stores of JB. They then went on to refund the full purchase price just to show increased sale numbers.

Insiders say this decision was taken by Deputy Managing Director of the company Joe Constantino who authorised to the Manager of Human Resources and Facilities, Sandra Woodcock to launch a new scheme as Special Staff Pricing which was communicated in an email. This was done to sell 500 TV sets from JB Hi Fi stores after stores like The Good Guys and Harvey Norman stopped selling and stocking Sharp TVs.

Market Share= 3.2%