Top 10 Television (TV) Brands in World 2016

Posted in Top Brand Lists, Total Reads: 1012
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8. Toshiba

Toshiba is multinational conglomerate corporation in consumer electronics and is headquartered in Tokyo in Japan.


Image: company website

Toshiba has diversified services and products which includes electronic components and materials, communications equipment and system, information technology, power systems, consumer electronics, lighting and logistics, medical equipment, industrial and social infrastructure systems and medical equipment. Toshiba was earlier named as Tokyo Shibaura Electric KK when it was founded in 1938.

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It was formed through the merger of two companies Tokyo Denki (founded in 1890) and Shibaura Seisaku-sho which was founded in 1875. The name was altered to Toshiba Corporation later in 1978. This company has done number of acquisitions in its history like Landis+Gyr in 2011, Semp in 1977 a nuclear energy company in 2006 and IBM's point-of-sale business in 2012. Toshiba is part of Tokyo Stock Exchange and also a constituent of TOPIX and Nikkei 225 indices and the Nagoya Stock Exchange and Osaka Securities Exchange.

Toshiba has four business groups: the Home Appliances Group, the Electronic Devices Group, the Digital Products Group and the Digital Products Group. Toshiba was fifth largest producer of personal computer based on revenue in 2010 and was closely followed after Dell, Lenovo, Acer and Hewlett-Packard. And in the very same year It was also fourth largest producer of semiconductor based on revenue in the world followed after Texas Instruments, Intel and , Samsung Electronics

Toshiba is withdrawing from TV manufacturing business by selling the factories in abroad. The struggling multinational is consolidating its loss making products like PC and white goods with other companies.

Hundreds of jobs are anticipated to be cut as a result of streamlining measures taken by Toshiba. This will affect its three businesses which are making huge losses: PCs, the assembly of TVs and white goods like washing machine and refrigerators.

Market Share= 3.4%