Hisense Co., Ltd. is a multinational consumer electronics manufacturer and white goods Chinese company.
Image: company website
It is headquartered in Qingdao in Shandong province in China and is state owned which has publicly traded subsidiaries. It has two companies which are publicly traded, Hisense Kelon Electrical Holdings Co Ltd listed on Hong Kong and Shenzhen stock exchange and Hisense Electric Co Ltd listed on Shanghai Stock Exchange.
Its other subsidiaries are also listed on various stock exchanges.
Hisense has over 13 manufacturing plants in China located in Guizhou, Guangdong, Jiangsu, Huzhou, Linyi, , Liaoning, Sichuan, Shandong, Yingkou, Yangzhou, Zibo, Xinjiang and the municipality of Beijing. There are many manufacturing plants located outside of China as well like in, Egypt, Algeria, Hungary, South Africa, Mexico and France.
This company also serves as OEM so that it can sell some of its products to other companies and then can sell it under other brand names not necessarily related to Hisense. It also retails products under many brand names. These include very famous brands like Kelon, Combine and Ronshen. In early 2015 Hisense acquired the right to market and sell television sets in United States of America under the brand name of Japanese company Sharp. However as of 2013 it also make television sets under its own brand name.
The company is leveraging the football season which is round the corner to work with football freestylers of France, Spain, UK Italy and Germany. This has influenced the sales of Hisense products which includes phones and TVs. They are promoting showcasing the football skills of these players.
Sean Garnier who is former world champion of France has created videos for Hisense. Germany’s Freekickerz which is the largest YouTube football channel has been given the responsibility to promote the TV brand in the country.