In 2010, Abbey, Allliance & Leicester and Bradford & Bingley collaborated and rebranded as Santander UK.
In 2011, with their commitment to be the “Bank of Choice” for UK companies, Santander Bank introduced a breakthrough programme which brings funding, expertise and business support to high-growth SMEs. The purpose of the Santander’s group is to help people and prosper businesses.
Their aim is to be the best retail and commercial bank. Santander bank has 121 million loyal customers, 1229 agreements with universities and academic institutions in 21 countries. Santander Bank offers various financial services which includes Personal banking, Corporate banking, Private Banking and Institutional Banking. Santander Bank strives hard to help their customers day by day through simple and tailor-made solutions that increase the customer loyalty to the bank. It also focus on fair and equal treatment of customers based on trust & excellent service by various financial services through its branches and digital channels. Santander Bank has a target of 18.6 million loyal customers by 2018 with specific programmes in all the countries the bank operates. It perceives that developing value propositions by customer type and having a long-term strategy is the way to increase customer loyalty in the bank’s core markets.
In 2015, Santander maintained an attributable profit of 5966 mn Euro with a market capitalization of 65.792 mn Euro. Santander Bank have helped UK home owners with mortgage gross lending of 7.1 bn Euro, of which 900 n Euro was provided to first-time buyers. In 2015, the customer loans has increased to 5.5 bn Euro which was driven by refinancing and origination activities related to syndicated loans, project and acquisition finance and transactional services.